Tony Brown


Standard Procedure – Systemise Your Way To Training & Coaching Success.

In Standard Procedure,  Tony talks straight about why you should systemise your approach to training and coaching  and gives you a step by step process of how to do it.

Through stories, real life examples, and dozens of practical exercises, Tony gives you everything you need to create Standard Procedure for a successful systems-driven training and coaching practice. In this session you’ll discover:

– A blueprint for creating a more systematic way of training and coaching

– The core principles for running your coaching practice from any location

– A step by step process to create your own powerful standard procedures

– What functions you should systemise for maximum impact

– How to improve your standard procedures to future proof your training and coaching practice.

If you want a training and coaching practice that continues to work, even when you stop. Giving you more free and flexible time to spend doing the things you enjoy, this session is for you.

“I’m excited and honoured to have the opportunity to share with the ETC community the many benefits of implementing the “Standard Procedure” approach.” 

Who is Tony Brown

Tony L Brown, known as “The Systems Guy”, is a Business Systems Strategist, and Award winning Author, Speaker, Podcaster and Trainer.

He is the Author of “Standard Procedure” – How to Systemise your Business, Reduce your Workload, Increase your Productivity and Become Profitable.

Tony blogs and podcasts at and is also the co host of Business Systems Explored Podcast.

Tony’s goal is to help small business entrepreneurs to develop Standard Procedures that will help them to run their business more efficiently, giving them more free and flexible time to spend doing the things they want to do.

Tony does this by offering a range of service including consultancy, training workshops and group and 1:1 coaching.

Tony Brown the founder and Director of Operation at Youth Work Toolbox – A Youth Engagement Agency he started in 2012.

In 2014 – after 15 years of service – Tony left his full time job within local government to run that business full time.

He has since grown it to a team of over 15 people, who service a range of clients, delivering youth work projects across the UK.

In 2015 – Tony was able to travel around Jamaica with his family for 8 weeks – while still running his business remotely.

His book, Standard Procedure, was published in May 2016, and has gone on to help small business entrepreneurs all over the world, to systemise their business, reduce there workload, increase productivity and become profitable.

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