The neuroscience you need to know about creativity. Enhance your own creativity, use unusual training techniques and Coach your clients to creative insights. Using the latest technology we now know the many different stages of creativity and brain processes required. Most organisations and individuals are vastly behind on this information. Think brainstorming is a good plan? Only if you take these nuggets into consideration. Think blue sky thinking is the way forward? It is literally only half of the story. Improving your approach to creativity should improve your problem solving abilities. Imagine the value to people of being able to solve problems more easily and effectively. With the most watched Ted talk titled ‘Do schools kill creativity?’ you know this is an important topic for now, and our future.
Amy passionately delivers the message that you and your organization have a huge amount of potential that can be better accessed if you understand how to work with your brain optimally.
Leaving UCL medical school to Coach clients around the world gave amy great insight into how to get the best from people wherever they are starting from. Transitioning from Coaching into corporate work Amy founded Synaptic Potential which works with orgnizations strengthening their strategy, culture and performance. The team works globally sharing reliably simple applications of neuroscience that lead to game changing insights and results. Having partnered with Bangor University’s Behavior Change Centre the trainings gained additional credibility from the input of thorough researchers.
She is the author of ‘Make Your Brain Work’ & ‘Neuroscience for Coaches’ & ‘Engaged: The neuroscience behind creating productive people in successful organizations’. Amy is normally found delivering a keynote somewhere around the world, with her head in a book or enjoying adventures with her daughter and husband.